“We are grateful to Stephan for planting the seed for one of the most successful Web projects The Carter Center has undertaken to-date.”
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Ecommerce Link Building Copywriting Website Audits
President Carter’s blogging experience
Conservationists enjoy increased traffic, search engine rankings and new volunteers
“… redesign of our database’s structure and ongoing co-operation with our website administrator has resulted in a continual increase in traffic, search engine rankings and registrations of volunteers and projects.”
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Spiders like Googlebot choke on Session IDs
Many ecommerce sites have session IDs or user IDs in the URL of their pages. This tends to cause either the pages to not get indexed by search engines like Google, or to cause the pages to get included many times over and over, clogging up the index with duplicates (this phenonemon is called a “spider trap”). Furthermore, having all these duplicates in the index causes the site’s importance score, known as PageRank, to be spread out across all these duplicates (this phenonemon is called “PageRank dilution”).
Ironically, Googlebot regularly gets caught in a spider trap while spidering one of its own sites - the Google Store (where they sell branded caps, shirts, umbrellas, etc.). The URLs of the store are not very search engine friendly: they and are overly complex, and include session IDs. This has resulted in 3,440 duplicate copies of the Accessories page and 3,420 copies of the Office page, for example.
If you have a dynamic, database-driven website and you want to avoid your own site becoming a spider trap, you’ll need to keep your URLs simple. Try to avoid having any ?, &, or = characters in the URLs. And try to keep the number of “parameters” to a minimum. With URLs and search engine friendliness, less is more.
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SEO abseil delivered page 1! out of 5,590,000 listings
“Page 1 out of 5,590,000 listings! I would recommend Netconcepts to anyone wanting to make their site more visible and profitable, and who wouldn’t want that!?”
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Stephan Spencer’s Top 10 Tips for E-Commerce Sites
Our favorite tips for online catalogers: automatic spell correction on search queries, breadcrumb navigation, keyword themes, top 10 lists, open source, 1-click ordering, and more…
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Yahoo’s Search Life After Google
In an interview with MultiChannelMerchant, Stephan Spencer had this to say to the announcement that Yahoo! would stop using Google’s technology in favor of its own search engine, and what it would mean for catalogers.
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Google Optimization: E-Commerce @ $1 Cost (Part 2)
Many creative strategies are emerging to help merchants tap into this dynamic new search marketplace. As search becomes more embedded into consumer buying behavior, Google’s success provides both a framework and a reason for thinking about search engine friendliness as an integral part of Web design - rather than as an afterthought.
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SEO de-mystified for good results
“We hired Netconcepts because they were able to help de-mystify the steps we needed to take to increase traffic through search relevance.”
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Google Optimization: E-Commerce @ $1 Cost (Part 1)
If consumers find e-commerce appealing because it helps them find and buy products easily and in less time, then your Web site is no longer the shortest distance between points A and B: Google is. This means that the notion of an e-commerce site itself becomes entirely fragmented, as every page becomes a potential entry point and selling opportunity.
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500% increase in Google traffic
“Thanks to Netconcepts, in the first six months, we improved our Google search results 300 percent and increased Google traffic 500 percent.”
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